Our wow story
A Dad, a Physicist & the Spirit of Innovation
How it all began?
Children’s supplements that they love so, so much—like candy? We couldn’t stop thinking about that question and began searching for the best possible solution. Sebastian as a dad, Patrick as a physicist. Two men, one mission. The result? Vitamins, minerals, and Omega 3 for kids hidden in a delicious gummy. Founded in 2019, wowtamins sparked the pioneering spirit for innovative dietary supplements for children. In spring 2024, we celebrated our fruity fifth company anniversary—wow!
But back to the beginning.
A typical mealtime argument at the family table: “Emilia, please eat the broccoli, spinach, and salmon too!” Sebastian’s daughter vehemently refused anything green, healthy, and nutrient-rich. Her parents’ concern grew because dietary supplements in the form of capsules, juices, and drops that were not suitable for children also failed to appeal to her young palate. The founding idea was born: Kids Complete became the first supplementary basic supply of the most important vitamins for children—easy and delicious for kids! A lot has happened over the past five years. As a family team, we are proud to use wowtamins every day to create something great for the health and well-being of our younger and older companions. We’re delighted to accompany you and your child.
...and wowtamins here and now?
We are now an 11 bright minds (including canine support for our general well-being). With a strong focus on health and even more intrinsically motivated get-it-done spirit, we are here as a dietary supplement company for you and your child throughout Germany.
As Germany’s first children’s brand for dietary supplements, tailored to the special needs of your younger and older child, our top priority is products that are demonstrably genuine and truly effective. Products that give your child the greatest possible safety—and when it comes to lab-tested quality? We make no compromises here either!
The wow in wowtamins? We love what we are bringing into the world during a time of change, on the way toward a more nutrient-rich world of living for all of us…
Our Mission
Children’s health, considered holistically.
Education, together with health experts, on when dietary supplements are beneficial for children (and when they are less so) – supported by our child-friendly dietary supplements with a wow flavor.
Does this sound inspiring, and would you like to help shape the future of children’s health with us? Get to know us personally and learn everything you need to know about our partner program.
Feel free to send us a message at: support@wowtamins.de
We look forward to an open conversation on equal terms!
Our values
Happy large and small customers
We offer innovative food supplements with a wow-worthy taste for children and teenagers – ones they truly love.
Children's health
We focus on the specific nutritional needs of children and adolescents.
Committed to science
We develop our products based on the latest child nutrition studies.
Laboratory tested
We test every production batch for contaminants and nutrient content through independent third-party laboratories.
Recommended by health experts
Together with doctors, therapists, naturopaths, and nutritionists, we explain when dietary supplements are beneficial for children (and when they are less so).
At eye level & personal
We place great importance on authenticity—within our team, and with customers and healthcare professionals alike.
wowtamins from the very beginning
How it all began...
Spring 2019
Founding of wowtamins GmbH as the first children's brand for dietary supplements in Germany—tailored to the specific needs of children and adolescents.
Autumn / Winter 2019
Learning the process for producing fruit gummies, initial production of Kids Complete—and market launch one month later.
2020
The first 10,000 customers—wow!
Elke joins as the first employee—and is still part of the wow team today. Meet Elke!
2021 - 2023
Starting this year, more wowtamins products will follow, including Vitamin D3 Gummies, Iron Gummies, Immune Gummies, etc.
2024 - present
A new product we are particularly proud of: Sugar-Free Omega-3 Gummies – high-dose, easy for kids & delicious!